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Georgia Institute of Technology introduced former Tech football player Todd Stansbury as the Institute’s ninth director of athletics on Sept. 22, 2016.
Since officially arriving back on The Flats on Nov. 28, 2016, Stansbury has identified four strategic priorities for Georgia Tech athletics:
• define the GT athletics brand;
• establish the internal culture:
• align the internal structure;
• generate new revenue.
To assist in achieving his strategic goals, Stansbury established two new offices within the athletics department — the office of brand and ideation, which works to identify and tell the story of the Yellow Jackets’ brand, and the office of innovation, which oversees Georgia Tech’s efforts to build on its status as college athletics’ leader in innovation, particularly through collaboration and partnerships within the Institute and innovation hubs throughout Atlanta.
He has also enlisted the help of prominent former Georgia Tech student-athletes that are now leaders in their fields. Examples include Stansbury’s former teammate Sam Bracken, a New York Times best-selling author and renowned executive coach that has worked with Stansbury and the athletics department to establish a strong internal culture and identify strategic priorities, and volleyball alum Jaime Weston, the National Football League’s senior vice president for marketing, creative and branding who is assisting with the Jackets’ brand-identification efforts.
Prior to his return to Georgia Tech in 2016, Stansbury served as Oregon State’s athletic director since June 2015, which followed a nine-year stint as the university’s executive associate athletic director (2003-12). During his time at Oregon State, Stansbury was part of a senior management team that raised $150 million for a football stadium expansion, in addition to fundraising for the construction of a sports performing center. He also was part of a team that established several career development initiatives for student-athletes.
Stansbury’s resume also includes roles as athletic director at the University of Central Florida (2012-15) and East Tennessee State University (2000-03). He was Georgia Tech’s assistant athletic director for academics from 1988-1995 under legendary A.D. Homer Rice.
Stansbury grew up in Canada. When he was 10 years old and on vacation with his family in Florida, he befriended several Georgia Tech football players staying at the same hotel. During the drive back home to Ontario, his family stopped on campus to see a practice. That’s when Stansbury knew he wanted to play football on The Flats.
The dream came true and he earned varsity letters while at Georgia Tech from 1980-84 as a middle linebacker and on special teams for head coach Bill Curry. He was selected in the third round of the Canadian Football League draft by the Saskatchewan Roughriders in 1984.
As the ninth director of athletics in Georgia Tech history, he follows in the footsteps of storied names such as Rice, John Heisman and Bobby Dodd. He was hired following a national search that began in August 2016 when Mike Bobinski accepted the athletics director position at Purdue University. A nine-member search committee led by Georgia Tech Foundation President Al Trujillo identified candidates. The search process was assisted by Turnkey Search.
“Todd Stansbury is committed to athletes’ success both on and off the field,” Georgia Tech president Dr. G.P. “Bud” Peterson said at the time of Stansbury’s hire. “His global perspective and leadership experience in athletics and development, combined with a lifelong passion for Georgia Tech, make him the ideal candidate. I believe this is one of those rare golden moments in life where opportunity meets ambition. We welcome him home.”
“I am honored and humbled to have the opportunity to return to Georgia Tech, a place that has played such a large role in my life and the place responsible for opening up a world to me that I didn’t even know existed,” Stansbury said. “I am thankful to President Peterson and the selection committee for providing me this opportunity.”
Stansbury and his wife, Karen, who were married inside Georgia Tech’s Arthur B. Edge Intercollegiate Athletics Center, reside in Atlanta. After they were married in 1995, the couple traveled the world for 18 months before returning to the United States.
THE STANSBURY FILE
Birthdate: April 19, 1961
Hometown: Oakville, Ontario
Education: Georgia Tech, 1984 (B.S, industrial management); Georgia State, 1993 (M.S., sports administration)
1986-87: Credit manager, Citizens & Southern Bank
1988-95: Academic advisor for football/assistant athletics director for academics, Georgia Tech
1995-96: International coordinator, Institute for International Sport
1996-97: Manager of internet business services, Southern Network Services
1997-2000: Associate athletics director/adjunct professor, Houston
2000-03: Director of athletics, East Tennessee State
2003-12: Executive associate athletics director, Oregon State
2012-15: Vice president/director of athletics, UCF
2015-16: Director of athletics, Oregon State
2016-present: Director of athletics, Georgia Tech