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Not only do college students spend over $8,000,000,000 a year on consumer goods and services, they are at a crucial stage for developing product loyalties

• Alumni who are college sports fans have incomes 30% above the national average
• The average college sports fan has a household income in excess of $52,000, and more than 21% have incomes exceeding $100,000.
• Over 70% of college sports fans own their own home
• Over 69% of college sports fans own two or more vehicles
• 97.2% of college sports fans travel for business and/or pleasure
• Over 64% of college sports fans are married

Source: 1997 NCAA Statistics and the Taylor Group