Athletics News

Simit Shah
Simit  Shah
Assistant AD / Brand and Ideation

Alma Mater:
Georgia Tech, 1999

Simit Shah was named Georgia Tech’s assistant athletics director for brand and ideation in May 2017.

In his role, Shah leads the GTAA’s ideation team, which is dedicated to defining and promoting the Georgia Tech athletics brand to fans and recruits on a local, regional and national level.

Shah took over Georgia Tech’s ideation team after spending the previous five years (2012-17) as a digital consultant for the GTAA.

Prior to joining Georgia Tech athletics, he spent 13 years at CNN/Turner, serving as the director of web operations and development for In that role, he contributed to CNN’s web coverage for four U.S. presidential elections.

A second-generation Georgia Tech alumnus (his father, Surendra, earned a master’s degree from Tech in 1970), Shah graduated in 1999 with a bachelor’s degree in computer engineering and served as sports editor of the Technique (student newspaper) during his time as a Tech student. He is an 18-year football and men’s basketball season-ticket holder and an Alexander-Tharpe Fund Life Member.