On July 1, 2021, the NCAA began to allow student-athletes to earn compensation from use of their name, image and likeness (NIL). This opened the door for student-athletes to pursue opportunities for compensation for activities like signing autographs, personal appearances, social media promotion, camps, private lessons, licensed items and more with individuals or companies.
Current or prospective student-athletes may not receive compensation which is contingent on enrolling at or continuing enrollment at Georgia Tech. Also, compensation cannot be tied to specific athletic performance or achievement.
As we all strive to have each of our student-athletes experience success, an important element in the current landscape is their ability to take advantage of name, image and likeness (NIL) opportunities.
Over the past year-and-a-half, Georgia Tech student-athletes have used NIL to pursue endorsements, launch entrepreneurial efforts and give back through philanthropy. Our job is to ensure we empower them at every step to succeed in their efforts.
We have worked with campus on educational efforts, and we’ve partnered with INFLCR, Icon Source and BrandR in various capacities to connect student-athletes with opportunities.
A group of trusted and passionate alumni have launched The Tech Way, a collective that facilitates NIL activity with our student-athletes. The Tech Way provides the most effective method for fans to make direct contributions, subscribe for monthly benefits or connect with their businesses.
Visit their website at thetechway.com or email buzz@thetechway.com for more information.
You can also support your favorite Yellow Jackets by purchasing Georgia Tech apparel that features their name and number. Apparel is available via Fanatics (football & volleyball) and ramblinwreckstore.com, or by clicking directly on the links below. Student-athletes are compensated through a licensing model similar to professional sports leagues.
If you have questions on how to support NIL activities for Georgia Tech student-athletes, please contact associate athletics director Simit Shah at sshah@athletics.gatech.edu.
